Advocacy as Africa’s Strategic Asset
Lobbying is not a dirty word – it is the language of power, and Africa must master its nuances.
Discussions about Africa’s future centre on investment, governance, and reform, yet one critical force is overlooked: the catalytic role of ethical, transparent lobbying.
At ETHICORE, we’ve seen firsthand how purposeful advocacy brings together business, government, and civil society to deliver real transformation.
Yet, lobbying in Africa is widely misunderstood – regarded as the domain of the privileged or, worse, as inherently opaque. This perception must evolve. At its best, lobbying is the disciplined channel that transforms ideas into policy and policy into tangible results.
This is the driving force behind The Lobby.
Our mission is clear: open the door to the rooms where power is brokered, and institutions where decisions are shaped. We will unravel the complexity of Africa’s policy processes, spotlight the true influencers, and offer strategic guidance for businesses, governments, and citizens.
Here, we explore why lobbying is not merely an option for Africa, but a necessity. From the politics of governance, African Continental Free Trade Area to the climate transition, global order and digital regulation, the stakes are unprecedented. Advocacy is no longer about mere influence – it is about survival, competitiveness, and owning our future.
The Lobby is a platform for those who believe that power should be understood, engaged, and guided.
Welcome to The Lobby…
✳️